Atlanta's #1 Luxury Rim Repair & Wheel Customization Specialists

Wheel Wizard offers rim repair, powder coating, window tint as well as paint protection film.

Wheel & Rim Repair

➡ Straighten & Refinish
➡ Welding & Crack Repair
➡ Powder Coat Repair
➡ Curb Rash & Scratched Rims
➡ Dents & Severe Bends
➡ Chipped Finish
➡ Atlanta Repair Shop located in Chamblee

Did you hit one of Atlanta’s famous potholes? Maybe you rubbed against the tight curb at a drive-thru? Potholes, curbs, steel plates, and road debris can cause minor and major damage to your wheels. It doesn’t stop there. If left uncorrected, the wheel damage can destroy your tires and wreak havoc on your vehicle’s steering and suspension system.

Wheel Wizard is a wheel repair shop with advanced wheel straightening machinery and technicians who fix wheels that others can’t repair.
If we can’t fix it, no one can!

Rim & Wheel Powder Coating

Powder coating is a superior method for finishing car rims, creating a highly durable and aesthetic layer that outperforms traditional liquid paint. The process begins with meticulous rim preparation, involving thorough cleaning and often sandblasting to ensure optimal adhesion. Next, dry, polymer-based powder is electrostatically applied, clinging evenly to the charged rim surface. The rim then undergoes heat curing in an oven, where the powder melts and flows into a uniform, robust “skin” that chemically bonds to the metal. An optional clear coat can be added for enhanced protection and gloss.

Beyond its durability, powder coating offers immense aesthetic versatility, including extensive custom color matching capabilities to meet specific preferences or replicate existing finishes. Shops can provide virtually any custom color imaginable, often relying on vast libraries of powder options from manufacturers like Prismatic Powders or referencing RAL codes for a precise hue. Crucially, many reputable powder coating facilities excel at matching OEM (Original Equipment Manufacturer) car manufacturer color codes. This is achieved by analyzing the original factory finish of a wheel, accessing specialized powder formulations designed to mimic popular OEM shades (e.g., “BMW Silver,” “Audi Hyper Silver,” “Porsche Platinum Satin”), or even through custom blending powders for unique or obscure original colors. This ensures that customers can restore their wheels to an authentic factory look or create a bespoke aesthetic with high precision.

Rim & Wheel Refinishing

Wheel refinishing is a comprehensive process that restores and rejuvenates a car’s wheels, primarily focusing on cosmetic damage to achieve a like-new or customized appearance. It begins with a thorough inspection to assess damage like curb rash, scratches, or corrosion. The wheels are then meticulously cleaned and prepared, often involving sandblasting or chemical stripping to remove old finishes down to bare metal, ensuring proper adhesion for the new coating.

Cosmetic imperfections are repaired through sanding or filling. A primer coat is then applied to enhance adhesion and protection. The final finish is then applied using various methods: traditional painting with automotive-grade paint and a clear coat, highly durable powder coating (electrostatically applied and heat-cured), or diamond cutting for wheels with a machined face. After application, the finish is cured or dried, followed by a quality control inspection.

Benefits include enhanced aesthetics, making wheels look brand new, and being more cost-effective than buying new wheels. It also increases resale value, provides crucial protection against corrosion and elements, allows for extensive customization, and is an environmentally friendlier option by reducing waste.

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